Tinystep is Bangalore-based healthcare and parenting network founded by Suhail Abidi in 2015. The app provides information, advice and a network of parents and doctors. The network consists of people in the pregnancy, baby and toddler stages of parenthood. The app monitors every stage, from ovulation calculations for pregnancy to the status of pregnancy, regularly, and captures milestones like the first step, first laugh, first tooth, first words, etc. Since founding the app has registered more than 600,000 users.
Needs And Challenges
Tinystep had just brought out their new product – Tinystep Floor cleaner, a 100% natural, chemical-free floor cleaner. They wanted us to make a video for them which would tell the world how different is their product from other floor cleaners, The challenge here was that the target audience were mothers and we had to tell them the dangers of using a chemical floor cleaner and also why Tinystep Floor Cleaner.
So, the experts in our labs churned out a script which emphasised how dangerous are these chemical floor cleaners to babies. This hit the nail right on its head. The video showed the mothers how harmful are these chemical floor cleaners to their babies and why they have to switch to 100% chemical-free, natural Tinystep floor cleaner.