Iruve are T-shirt manufacturers whose T-shirts mainly showcase the culture and the nuances of Kannada and Karnataka. They make customised T-shirts as well. Their T-shirts which had popular movie dialogues on them have been cult favorites off late.
Needs And Challenges
Iruve wanted us to expand their reach on social media and also spread a word about their new additions to their T-shirts list. So, we chose the then internet favorites trend Dubsmash to be the most suitable thing to promote the brand. We kicked off a dubsmash video contest wherein the contestants have to upload their dubsmash video along with using the given tags and mentioning us in the description. Several hundreds of people actively participated in the contest and the brand awareness just took a leap ahead.