RCB fan army is a group of ardent followers and supporters of the Bengaluru based IPL franchise Royal Challengers Bengaluru. They have been instrumental in raising the spirits of the fans on and off the ground even been appreciated by the players themselves.
Needs And Challenges
RCB fan army wanted to host a party for the RCB fans just prior to the tenth edition of Indian Premier League. So, they came to us to make every RCB fan want to come to the event and make this event a big success. However, the challenge for us was to target the urban fans of RCB and convince them to buy tickets to this event. So, how did we make them shell out their money to attend this event? Let us tell.
“Ee Sala Cup Namde” was just picking up as a trending phrase among netizens around the state. We thought it would be a good idea to make this phrase popular and then cash in on it. So, we made content around this phrase and gave it a big push in all our social media handles. It became so viral that even RCB players went on to recite this phrase on air. Then we publicized the RCB party event as an event where RCB fans can come together and shout “Ee Sala Cup Namde” together. To say the event was successful was an understatement. It was even reported by Star Sports which was attended by more than 400 people.